The Apple Seed

DELIVERABLES: Brand Identity 

VIBE: Fun / Approachable / Retro

I wanted this last concept to feel refined and elegant while being slightly retro. The type communicates a creative take on a more traditional, serif. I wanted to create a fun addition to the A with the extended letter form. I think this softens the overall feel and brings in a little playfulness into the concept. The illustration of the apple is a bolder version to match the weight of the logo text. The A is a fun, but refined way to bring in the playful touch while the font creates a slightly nostalgic vibe.